F John White

This site is a light-hearted introduction to some of the principles that helped me achieve a track record for delivering tangible profitable business using reality marketing. I have not included execution – particularly within the digital arena – because the tactical elements remain the same and all else is simply working the variables of detail. I urge you to study and apply these ideas in all aspects of your marketing and channels of communication. In any event, I thank you for your kind attention.

Member:
Chartered Institute of Marketing MCIM
Institute of Direct and Digital Marketing MIDM
Institute Practitioners in Advertising MIPA
Institute Practitioners in Public Relations MIPR
American Marketing Association

Fellow:
Royal Statistical Society FSS

Associate Member:
Market Research Society

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