F John White

This site is a light-hearted introduction to some of the principles that helped me achieve a track record for delivering tangible profitable business using reality marketing. I have not included execution – particularly within the digital arena – because the tactical elements remain the same and all else is simply working the variables of detail. I urge you to study and apply these ideas in all aspects of your marketing and channels of communication. In any event, I thank you for your kind attention.

Chartered Institute of Marketing MCIM
Institute of Direct and Digital Marketing MIDM
Institute Practitioners in Advertising MIPA
Institute Practitioners in Public Relations MIPR
American Marketing Association

Royal Statistical Society FSS

Associate Member:
Market Research Society

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