Living brand

“Only a friend would tell you.”

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Understanding the individual components that make the “living” brand will take some of the strain off marketing communications and deliver greater ROI.

The irony is that a successful brand must rely on product; a product without a consistent delivery of proposition can only get away with it for a short while. Keep to the simple rule and repeat after me, “Mr Average is more intelligent than I am”.

Superficial above-the-line branding convinces only a few – usually those who were party to the campaign’s production. Remember, what we seek is tangible profit: anything less is unfairly putting strain on sales people. Marketing shouldn’t get away with it that easy: produce living brands guys.

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