Strategy

“I have a strategy for keeping kittens in a box”

marketing strategy

This site deals with the “devil in the detail” aspect of marketing because it is often detail that derails the most able of logic and strategy. However, choosing which detail to get right in the first place depends on the chosen strategy.

For directional strategy read Michael Porter

Click this to visit Five Forces at Harvard Business School

And Value Chain analysis:

Click this to visit The Value Chain at Harvard Business School

And read:

Micheal Porter’s Competitive Strategy and Competitive Advantage in that order.

It will save your life.

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